How Can Small-to-Medium Sized Oregon Businesses Benefit from SEO?
Every business owner online today is probably trying to find ways through which they can increase their customer base. What this means is that they have probably thought extensively on the various kinds of techniques and digital marketing strategies associated with SEO in Oregon that can bring them the desired results.
If you are thinking about employing a digital marketing consultant or an SEO expert in Oregon for your e-business, you should know that proper internet marketing does not occur nor show results overnight. It takes time and a combination of several digital marketing strategies before you can see the high ranking and brand awareness that will bring you great results.
Digital Marketing and SEO
What is SEO and digital marketing? In simple terms, this is anything and everything you do online to improve your brand’s visibility. Typically speaking, this often involves:
Creating a well-structured responsive website (designed to be compatible with all or most mobile devices)
Creating high quality and relevant content for that website
Posting or linking to high quality and relevant videos
Creating a blog
Acquiring high quality backlinks
Creating and maintaining active social media pages where you can frequently interact with your audience
Ensuring that you observe great keyword optimization practices
This entire process is quite tedious and requires constant monitoring, improvements and adjustments. It is because of this reason that most savvy business owners simply choose to hire a professional to handle it.
How Solid SEO and Digital Marketing Techniques Can Be Profitable For Your Business
It will help you get more organic and targeted traffic.
Business owners have websites designed so as to get online traffic to their brands. The whole point of being online in the first place is so that you can have as many people as possible read or receive your brands message. In many cases, that message is cleverly worded way of saying ‘buy from my brand’. Great optimization and a stellar digital marketing campaign helps you to lead as many people to that message. Only then, can they buy from you.
It will increase the level of your brand recognition
People tend to buy from other people that they know or brands that look familiar. That is why TV adverts used to be such gold mines for big companies. If you can your brand recognized by as many people as possible, then you can turn it into a household name and that is how you make sales.
It will get you a better online reputation
With a great percentage of the world online today, it is very easy to get a wonderful or a terrible reputation. Reviews by users matter a great deal and most of these positive reviews come from how you interact with and treat them when they have complaints. If people have easy access to your brand managers through Twitter, Facebook or your website, then they can get their concerns addressed as fast as possible and this will give you satisfied customers who leave great reviews about your brand. Ultimately, search engine optimization and digital marketing is an extremely affordable method of marketing online. You can spread the word about your brand online to a great percentage of your market at a fraction of what it would cost you using tradition methods. It takes time and continuous effort but it is well worth it in the end.
It is a great way to make good use of keyword optimization
Every time someone goes online, they use keywords to run a search for the kind of results they want. Search engines such as Google provide these results in the form of different websites that rank best for those particular keywords. People usually visit the very first pages shown by the search engines and almost always ignore results that appear on deeper pages. If you are not on page one of Google, you will probably not get that much traffic. Wonderful digital marketing techniques will improve your ranking with time and thus get you on to better pages and maybe even page one of Google.
It will help you get better, high quality backlinks
Online marketing and brand recognition is really just a big popularity contest. The more you appeal to your customers, the more other brands will want to be associated with you. Incidentally, to appeal more to your customers, you will also need to be associated with other brands that already appeal to them. That is why backlinks are so important. If you can get an already recognized brand to link back to your content and in a way endorse your brand, then their clients are more likely to become your clients as well. But you can only get these backlinks if you bring value to the table.
On-page and Off-page Techniques for SEO in Oregon
Everything we have highlighted here is SEO in general. On-page SEO involves the kind of steps you take to ensure that your website is perfectly suited for creation of the best possible user experience. As mentioned earlier, this includes techniques such as:
Increasing the loading speeds
Including relevant and valuable images and videos within the website
Making sure all the links work properly
Making good use of selected keywords
Making sure that you have fresh, high quality and relevant content at all times
Even though On-page SEO is imperative, it will not achieve as much as you want it to unless you include strategies for off-page SEO as well. These include:
Frequent quest posts in high quality and niche-specific blogs, forums, websites and so on
Social media engagement
High quality link building
Community activity and so on.
As a business owner, you should strive to ensure that your e-business has the best possible chance of succeeding by attracting as much targeted organic traffic as you can. As mentioned earlier, this is a tedious process that requires constant monitoring, tweaking and reevaluation. That is why many e-businesses do not do as well as they should; because their owners either get complacent or overwhelmed by just how much they have to do.
Hire Professional SEO in Oregon Experts
In order to get the best kind of online marketing results and make more money through SEO in Oregon, you need to hire professionals who have experience with digital marketing. The only way you can compete and remain in e-business for years to come is by employing the best possible digital marketing strategies that bring results. Contact us today and we will outline an online marketing plan for your organization.
Why All Portland Businesses Should Use Social Media Marketing
Social media marketing is so strong a marketing channel that no matter what you sell, it plays an important part in growing your brand and establishing your online presence. It is much more effective than outbound marketing, which is why so many PDX B2B marketers use some form of social media to enhance their Portland internet marketing presence. Not establishing a social media presence for yourself and your business gives your competitors an edge over you.
Why social media marketing is so important:
It lets you easily connect with, and learn about your customers and their needs, their behavior patterns and demographics.
Social media marketing provides you with both a local and global reach. You can find out what people in your locality are excited about and engage with them to tell them what you have to offer.
Portland social media marketing helps you provide improved customer service. Your constant monitoring of your social media channels provides you with instant access to your customer feedback so that you can improve your customer response speed.
A strong social media presence also makes it easier for potential customers to find you and thus help you gain a larger market share.
As you connect with customers, you slowly build meaningful relationships where people who weren’t potential sales material may eventually. Not only can you build relationships with customers, social media marketing also helps you connect with other people in your industry. This helps you keep updated with your work, find and provide answers to questions and even perhaps inspire people to join you!
As all this is achieved with minimal investment; just with your internet connection and computer, it is the perfect starting marketing option for new and small businesses to reach consumers.
How PDX Social Marketing Works
Unlike regular marketing (technically considered advertising) like advertising in a newspaper or television which is a one-way street, and internet marketing which is also one-way but you may be able to deliver a more tailored message to a targeted audience, social media marketing is a two-way marketing platform which lets you engage with customers on a one-to-one or one-to-many basis.
You can attend to all your customers’ queries, doubts, suggestions and even learn from their positive or negative feedback. There is a wide range of social media tools, websites and resources to help you achieve this ranging from the very visible social media sites Facebook and Twitter to niche communities like Reddit, Stumbleupon and Digg offering individual benefits. The best way to reap maximum benefits of social media marketing is an overall social media strategy employing a bit of everything. This will help increase both your offline and online sales and also develop business leads with both large and small companies.
Changes in Social Media Marketing Techniques and Approaches Over the Past Decade
Though social media has existed in some form or the other since the inception of search engines, there has been lots of chances in its techniques and approaches over the past decades.
The main difference is that the power of keywords has dropped. It’s not that you don’t need a keyword, but the emphasis now is more on semantic searches and not on keyword density. Emphasis is now on #hashtags.
The links which were once considered votes of confidence are still important, but will no longer break or make a site. It’s hinted that links may go to get replaced by implied links with a brand mention.
While the web was initially full of search engines, there are now fewer search engines with Google dominating the field and Bing close behind.
There is more emphasis on content now. While content spinning was huge a few years back, Google now knows how it works and detects it. The emphasis now is on high quality and unique content.
Meta tags were once prominently used but lost much of its utility when Google penalized it’s usage in the Meta title and description. However it’s now the foundation for the title in search engines and once again has reached new heights of value.
Authors are now important where their audience follows them from site to blog to social profile to help build the author’s online reputation.
Although it has been less than a decade since smartphones hit the market, its usage has exploded where mobile traffic now surpasses desktop traffic.
The release of Google Analytics has vastly improved SEO and has made it easier for businesses to keep track of everything ranging from who visits their site, how long they stay and what they click.
And of course, the major difference in Portland social media marketing is the explosion of the social media itself. Facebook has dominated the social media world since it was founded in 2004 and since then many more sites have sprung up to dominate the fields of SEO and internet marketing. All these social media sites prove valuable at improving a brand’s reputation and promote sites for improved search engine rankings due to increased traffic.
How Portland Internet Marketing + Portland Social Media Enhances Online Exposure for Small and Large Businesses
There are various means and ways wherein social media marketing proves fruitful to both small and large businesses where the most obvious website traffic generation. All it takes is a well-placed social media post to generate thousands of visitors to your side. The increased traffic consequently helps your pages and site climb faster in search engine results pages to further increase your online visibility. The traffic you receive gives you a chance to interact with potential and existing customers and perhaps build a real relationship with them.
Reading their status updates and tweets you learn about the products they buy, what they do, what they like and lots more. You can also use the social media to connect with complementary and non-competing businesses, journalists and other interesting and connected people. All your social media posts may not always considered to be just an advertisement, and may actually get people interested in learning more about you. People will start following you, which in turn helps you target and re-target your social media ads based on your flowers.
Social media helps increase your business popularity so that you are noticed at events and perhaps even generate some essential media coverage for the charity fundraiser you arrange or the major trade show you attend. One of the most important benefits of Portland social media marketing is that you can attend to any problems customers have with your product or service. You just have to take a look at the feedback you receive from customers to learn all about your problems and how to resolve them. The better is your service and products to customers, and the faster you resolve their problems, the better is the brand loyalty you develop for your business. Those with active social media profiles are those who usually end up with more loyal customers.
Portland social media marketing is one arena where all companies, both large and small start off in a similar field. With social media marketing, the playing ground is level and you have an opportunity to give even your largest competitor some serious competition. With the right social media content, videos and photos, you can greatly enhance visibility and even create viral content that your clients, customers and potential customers/clients share for you – something which is not possible with a traditional ad campaign.
Contact us today for an analysis of how we can help increase your website ranking and social media exposure.
Search engine optimization (SEO) may seem like alchemy to the uninitiated. You must realize that there is a science involved with SEO and small to medium sized businesses need to apply the most suitable method of approach to reach on top of search engine result pages. Many people follow do-it-yourself methods to achieve top search rankings and more often than not, they fail to achieve the expected results. You need to implement updated and innovative SEO strategies and it definitely demands outstanding skills and expertise. You must realize that if you do not have clear cut idea about the technological aspects of search engine optimization, you cannot achieve top rankings. That is exactly where the importance of hiring a reliable Portland SEO company comes in.
Portland SEO is Undoubtedly the Lifeblood of Online Marketing in Oregon
It can be said without a shadow of doubt that small to medium sized business owners are facing fierce competition and a small mistake leads to irreparable damage to the reputation of their businesses. SEO has become the lifeblood of online business world and if you cannot implement creative and updated SEO strategies surviving the competition has become an impossible task. Accomplished SEO Portland professionals design a fully customized and innovative search engine optimization strategy that goes in complete harmony with the unique requirements of each client and such a method of approach results in increased traffic and better sales conversions.
Do You Know That Search Engines are the Librarians of Internet?
Search engines are often known as the librarians of the internet. Each search engine has a secret recipe and it is known as algorithms. Algorithms always convert relevant and useful information into search results and the key point to achieve top ranking is to ensure that your website contains all ingredients that search engines need for their recipes. This process is known as SEO and, experienced and skilled SEO companies in Portland take into consideration all these important aspects while formulating an SEO strategy.
Learn About On-Page SEO
On-page SEO refers to factors that make an impact on your website or web pages listing in natural search results and these ranking factors are almost within the control of the publisher. In other words; these factors are being controlled by you or by the coding on your page and examples of on-page optimization include HTML source code, site architecture, content, keyword placement, keyword density and meta tags.
Content is the King for Ranking in Google
When you evaluate various Portland SEO success factors, you can easily arrive at the conclusion that content is the king. Top Portland SEO consultants help you create quality content and they also focus on creating innovative and updated content on a consistent basis. When you keep on developing and posting fresh and quality content, you are making a good reason for people to spend more than a few seconds reading your pages and, such a method of approach offers real value to the visitors.
Keyword Optimization and Vertical Contents – Two Inevitable Components of On-Page SEO
You need to focus hard on keyword research and it is always advisable to implement a result oriented keyword optimization strategy to influence popular search engines. Skilled Portland SEO experts help you choose the right keywords that you want a page to be found for and they make use of these words naturally in the content to grab the attention of the leading search engines. A good strategy always insists that your web page should contain images, local information, news, videos and other vertical contents and, all these aspects increase your online visibility in the best possible manner.
Website Architecture is a Critical Component
As a small or medium sized business owner, you have to realize that your site architecture has a direct impact on your SEO success and it can be said without an iota of doubt that the correct site structure makes your SEO efforts extremely result oriented. Search engines ‘crawl’ websites with utmost speed; going from one page to another and they develop copies of each page that is being stored in what is known as index. The index is like a massive book of the web. When your prospects conduct online searches, search engines skim through this large book and they get engaged in the process of identifying the most relevant pages before selecting the best ones to display first. You need to make sure that search engines crawl your web pages easily and adequate importance must be given to various aspects like mobile compatibility, site load time and creating suitable URLs containing relevant and meaningful keywords. Skilled SEO professionals in Portland also make sure that the HTTPS provide a secure and safe connection for the visitors and it is being done to make your SEO journey highly result oriented.
HTML Elements are a Vital Aspect
HTML can be described as the underlying code used to create web pages and search engines always choose the most relevant ranking signals from specific HTML elements. You need to give proper importance to components like titles, header tags, structured data and Meta description tags because they influence your optimization success in the best possible manner.
Off-Page Portland SEO and Building Backlinks With Authority Sites
Unlike on-page SEO, off-page SEO refers to activities outside the boundaries of web page and the ranking factors are not under the direct control of the publisher. Most important components of off-page SEO include link building, social media and social bookmarking.
Small and medium sized business owners often find it difficult to develop a successful link building strategy. You must give adequate importance to the quality of links instead of start worrying about the quantity. If you want to become successful, you have to generate links form reliable and authoritative sites and, you must also have proper understanding about how to handle backlinks effectively. Top Portland SEO companies help you identify reliable sites to be partnered with and such a method of approach makes the process of creating good backlinks that generate meaningful traffic hassle free and result oriented as well.
Web Analytics, Social Media Marketing and Managing Online Reputation
Web analytics helps you track and monitor the progress of your SEO strategy and it is always advisable to know how to utilize social media properly to reach on top of search engine result pages. That is why reliable Portland SEO firms focus on designing a compact social media marketing strategy (SMM) and they also concentrate hard on safeguarding your online reputation with the help of right tools and strategy.
Common SEO misconceptions
SEO is all about keyword stuffing
Earlier, you could have hidden keywords in the background and it can be said without a shadow of doubt that those days are over. You have to create quality content and keywords should be placed naturally by not disturbing the flow of the content. Keyword stuffing annoys the visitors and search engines may also black list your site for spamming.
Search engine optimization is stagnant
It is a popular misconception among many people. You must understand that SEO is constantly moving and changing and, old practices become outdated within a short period of time. If you want to achieve and maintain top rankings, you have to update your strategy frequently with the help of an accomplished Portland SEO company.
The more links the better
More inbound links are not going to help your site rank highly, unless those links are high quality. You have to generate quality links from trustworthy and authoritative websites and preference should always be given to quality over quantity.
How We Can Help Your Portland Search Engine Optimization and Online Marketing
You have to understand the fact that more than 80% people depend on internet to make buying decisions in this digital world and these numbers are increasing in a rapid manner. Visitors always click on the results that they find on top of search engine pages. Top Portland SEO agencies are supposed to help your website reach the top of the search result pages but Portland SEO is an evolving science and not all SEO agencies are constantly paying attention to the latest developments in online marketing and SEO. If they do not have a clear cut understanding about various ranking factors and good practices then they risk wasting your investment – or even worse – getting your site blacklisted. We know from experience. In 2012, I paid an SEO to get me on page 1 Google guaranteed for only $500 a month (that should have been the warning sign, but I didn’t know better). In the middle of the second month, my website completely disappeared from the Google search results along with $1,000 as the guy never returned my calls. You don’t have to learn the hard way. Get in touch with us today and we can analyze what your website needs in order to be competitive for your keyword phrases.