Okay, so you went to the trendy web designer and you’ve got a website now… But you haven’t had a single visit aside from a few friends and maybe your mom. You paid a lot of money (right?) and you thought that you would have web site visitors and your business would pick up, but it hasn’t. Welcome to the reality of internet marketing. First of all, your website designer probably doesn’t know a damn thing about onsite search engine optimization (this elegant phrase essentially means preparing a website to be shown as a result in the search engines). Let’s test this theory of ours.
If your website is not search engine optimized, then it is unlikely that you will achieve Google page one ranking for your keyword phrases. If you’re currently positioned on page 1 Google because of good backlinking practices, but your site is not optimized, you have a small window of opportunity to ensure that your website stays on page 1. As you can see in the image to the right, the top 5 search results dominate the majority of the website traffic. If your site is stuck on page 2 in Google, you’re going to be fighting over 1% of the traffic along with all of your other under-optimized competitors.
If you are involved in a Phoenix business, you must begin running SEO campaigns to enhance your business visibility. The best targeted and least expensive clients to attain are on the internet, doing their homework and trying to find your website. But, can they find your website? Maybe, maybe not. And, it does not have to be that way when you start SEO campaigns.
The first – and perhaps most often overlooked step – in Phoenix SEO is optimizing a website. If you want your website to be competitive and to essentially qualify for Google to list it on page 1, it needs to be the fastest site with the most thorough content. In the past few years, the criteria has changed greatly and even though you may occasionally see under-optimized websites on page one Google, they will not last very long as the competition is increasing on a daily basis. We have to ensure that the appropriate title tags (H1,H2,H3, etc.) are used, meta content is optimized, content includes LSI keywords, image optimization, caching, minification, and compression are activated.
Search engine optimization can include some overall server optimizations and having a decent server is important, but for the most part it has to do with the way that Google algorithms evaluate your website based upon the sites that link to it. For example, if your website has a lot of links on it from other sites that all use the keyword phrases that coincidentally your website pages are optimized for, then that is an immediate red flag for Google. This makes your site look like you’ve been attempting to game their ranking criteria and they don’t like that. On the other hand, if your website has a variety of backlinks and social sharing on sites like Facebook, Twitter, YouTube, Pinterest, LinkedIn, etc. then it seems like an authority site within your specific niche. Without telling you our exact secret ingredients, our job as a Phoenix SEO agency is to get your website to rank on page one Google for your keyword phrases using a mixture of strategies that make it impossible for Google to ignore your site in the rankings.
High Quality Website Links Only
Fast Site With Quality Content
Visitors Stay On Site
Adjust Site for Desired Results
As online marketers and Phoenix SEO experts, we know for a fact that if your business is not on the first page of Google for your keyword phrases you will be receiving less than 1% of the overall search traffic for your relevant terms. There is a lot of misinformation about doing SEO in Phoenix and in most cases the worst approach is to try to do-it-yourself because of the amount of time it takes, the necessary systems to have in place, and the COST of making a mistake. In our comprehensive Phoenix SEO service, we proactively move your site upward in the rankings and if/when we stop seeing upward movement we adjust our techniques and adapt to the feedback Google is giving us directly and indirectly. SEO is a fluid, adaptive process and search engine rankings will always move around on a month-to-month basis as Google algorithms are updated.
One of the biggest emotional blockades that business owners or marketing managers have is that feeling of not wanted to be scammed or anxiety about wasting money that can’t be accounted for… When you work with our SEO expert team, you will have access to weekly reports and obviously, as our clients, we will set up your Google Analytics account that you can check at any time. Google Analytics will help you to track website visitor demographics and search terms from Google’s perspective. Our internal SEO reporting will tell you search results position and the Google Analytics reporting will share with you the site visitors, website impressions and website CTR (click-through-rate) when your site is displayed in the Google search. You will also receive a monthly summary of our search engine optimization activities in the form of direct website links or images that show offsite SEO work (in many cases, our network of SEO experts do not reveal their direct websites for various security reasons but we will share images of the work posted on their networks).
The first step is to gather some basic information. If you supply us with your website URL (http://www.yoursite.com) we will do an initial analysis that will give us a starting point for your SEO campaign. Feel free to request this information below and send us specific details using our contact form.